{"id":2403,"date":"2025-05-03T12:51:04","date_gmt":"2025-05-03T06:51:04","guid":{"rendered":"https:\/\/bdwebit.com\/blog\/?p=2403"},"modified":"2025-05-03T12:51:04","modified_gmt":"2025-05-03T06:51:04","slug":"how-to-sell-text-message-marketing-step-by-step-guide","status":"publish","type":"post","link":"https:\/\/bdwebit.com\/blog\/how-to-sell-text-message-marketing-step-by-step-guide\/","title":{"rendered":"How to Sell Text Message Marketing? Step-by-Step Guide"},"content":{"rendered":"<p>How to sell text message marketing? In an age of endless emails and algorithm-dependent social media posts, <strong data-start=\"315\" data-end=\"357\">text message marketing (SMS marketing)<\/strong> stands out as one of the most direct, personal, and high-converting marketing channels available. Despite its proven power, many businesses still underutilize SMS marketing, mainly because they don\u2019t fully understand how it works or how it can benefit them.<\/p>\n<p>If you&#8217;re a marketer, agency, or software provider trying to sell text message marketing to clients or internal stakeholders, this comprehensive guide is for you. We\u2019ll explore why SMS marketing works, how to pitch it effectively, and proven strategies to close deals with confidence.<\/p>\n<h2>Why Sell Text Message Marketing?<\/h2>\n<p>Before you can sell SMS marketing, you need to understand\u2014and communicate\u2014why it&#8217;s so valuable.<\/p>\n<p><strong>1. Insane Open Rates<\/strong><\/p>\n<p>Unlike email, which may sit unopened in an overcrowded inbox, text messages have a 98% open rate, and most are read within 3 minutes. That\u2019s unmatched attention.<\/p>\n<p><strong>2. Direct Access to Consumers<\/strong><\/p>\n<p>Almost everyone carries a mobile phone\u2014and checks it constantly. SMS allows businesses to reach their audience immediately, without needing an internet connection or app.<\/p>\n<p><strong>3. High Engagement &amp; Conversions<\/strong><\/p>\n<p>SMS marketing typically sees click-through rates ranging from 20% to 35%, far surpassing the 2% to 5% average for email campaigns. This approach works exceptionally well for limited-time offers, appointment reminders, and urgent promotions.<\/p>\n<p><strong>4. Cost-Effective and Scalable<\/strong><\/p>\n<p>While SMS isn&#8217;t free, it\u2019s highly cost-efficient compared to traditional ads or physical mail, especially when targeting a warm or opted-in list.<\/p>\n<h2>Common Use Cases to Help Sell SMS Marketing<\/h2>\n<p>To effectively sell SMS, tailor your pitch to the industry &amp; use case. Here are some of the most common applications across various sectors:<\/p>\n<p><strong>Retail &amp; E-Commerce<\/strong><\/p>\n<ul>\n<li>Flash sales &amp; discount codes<\/li>\n<li>Cart abandonment recovery<\/li>\n<li>Order and shipping updates<\/li>\n<\/ul>\n<p><strong>Restaurants<\/strong><\/p>\n<ul>\n<li>Daily specials and happy hour promos<\/li>\n<li>Reservation confirmations<\/li>\n<li>Loyalty program reminders<\/li>\n<\/ul>\n<p><strong>Health &amp; Wellness<\/strong><\/p>\n<ul>\n<li>Appointment reminders<\/li>\n<li>Wellness tips and motivational content<\/li>\n<li>Prescription pick-up notifications<\/li>\n<\/ul>\n<p><strong>Events &amp; Entertainment<\/strong><\/p>\n<ul>\n<li>Ticket sales alerts<\/li>\n<li>Venue information or last-minute updates<\/li>\n<li>Post-event surveys<\/li>\n<\/ul>\n<p><strong>Local Services (salons, gyms, repair shops)<\/strong><\/p>\n<ul>\n<li>Service reminders<\/li>\n<li>Promotions for recurring clients<\/li>\n<li>Review and referral requests<\/li>\n<\/ul>\n<p>Being able to illustrate these real-world examples makes your pitch much more relatable and persuasive.<\/p>\n<h2>Step-by-Step Guide to Selling Text Message Marketing<\/h2>\n<h3>Step 1: Understand Your Prospect&#8217;s Needs<\/h3>\n<p>Before selling anything, you need to understand your potential buyer&#8217;s business:<\/p>\n<ul>\n<li>What are their current marketing channels?<\/li>\n<li>Are they struggling with open rates or engagement?<\/li>\n<li>Are they trying to increase foot traffic, online sales, or customer retention?<\/li>\n<\/ul>\n<p>Ask open-ended questions and look for pain points that SMS can solve\u2014the more tailored your pitch, the better your chances of closing the deal.<\/p>\n<h3>Step 2: Build a Compelling Value Proposition<\/h3>\n<p>Once you\u2019ve identified their needs, match them to specific SMS benefits. For example:<\/p>\n<ul>\n<li><strong>Pain Point:<\/strong> \u201cWe\u2019re spending a lot on Facebook Ads, but ROI is dropping.\u201d<\/li>\n<li><strong>SMS Pitch:<\/strong> \u201cWith SMS, you can retarget warm leads directly with no ad spend\u2014just a few cents per message.\u201d<\/li>\n<\/ul>\n<p>Your value proposition should answer the question: \u201cWhy should this business invest in SMS right now?\u201d<\/p>\n<h3>Step 3: Address Legal &amp; Compliance Concerns<\/h3>\n<p>Many companies approach SMS marketing cautiously due to potential legal liabilities. Reassure them by explaining:<\/p>\n<ul>\n<li>You\u2019ll help them collect opt-ins legally (TCPA compliance in the U.S.)<\/li>\n<li>You\u2019ll use double opt-in and clear unsubscribe options<\/li>\n<li>SMS tools typically have built-in safeguards for compliance<\/li>\n<\/ul>\n<p>Showing that you understand the rules helps build trust.<\/p>\n<h3>Step 4: Show Results (Data Wins Deals)<\/h3>\n<p>Whenever possible, use case studies, testimonials, or industry benchmarks to back up your claims.<\/p>\n<p>Example:<\/p>\n<p>&#8220;After adding SMS to their email marketing, a retail client saw a 25% increase in same-day purchases and recovered 18% more abandoned carts.&#8221;<\/p>\n<p>Even if you\u2019re just getting started, use third-party stats (like 98% open rates) to reinforce your pitch.<\/p>\n<h3>Step 5: Offer a Simple Starter Package<\/h3>\n<p>Most clients are hesitant to jump into a full-scale SMS program. Offer a low-risk trial or pilot campaign, such as:<\/p>\n<ul>\n<li>A one-time promotion to their email list<\/li>\n<li>A cart abandonment test on Shopify<\/li>\n<li>An appointment reminder campaign for one week<\/li>\n<\/ul>\n<p>Keep it simple and show quick results to build confidence.<\/p>\n<h3>Overcoming Common Objections<\/h3>\n<p>Every sale involves objections. Here\u2019s how to handle the most general ones when selling SMS marketing:<\/p>\n<p><strong>Objection #1: \u201cOur customers won\u2019t like getting texts.\u201d<\/strong><\/p>\n<p>Rebuttal: \u201cSMS is opt-in only, and messages are short, relevant, &amp; respectful. In fact, 70% of consumers say they\u2019d prefer text messages over emails for promotions.\u201d<\/p>\n<p><strong>Objection #2: \u201cWe already do email\u2014why add SMS?\u201d<\/strong><\/p>\n<p>Rebuttal: \u201cSMS doesn&#8217;t replace email\u2014it enhances it. Text messages are perfect for time-sensitive updates and promotions that would otherwise get lost in the inbox.\u201d<\/p>\n<p><strong>Objection #3: \u201cIt\u2019s too expensive.\u201d<\/strong><\/p>\n<p>Rebuttal: &#8220;SMS stands out as a highly economical alternative to conventional advertising methods like direct mail or print ads. With open rates over 90% and CTRs around 20%, the ROI is often much higher than other channels.\u201d<\/p>\n<p><strong>Objection #4: \u201cWe don\u2019t have a list.\u201d<\/strong><\/p>\n<p>Rebuttal: \u201cWe can help you build one ethically and fast using pop-ups, email lists, QR codes, and social media promotions. Once you start, it grows naturally.\u201d<\/p>\n<h3>Tools You Can Use to Sell SMS Marketing<\/h3>\n<p>Whether you\u2019re selling to clients or running campaigns yourself, there are a range of tools to support <a href=\"https:\/\/bdwebit.com\/blog\/which-sms-marketing-service-integrates-with-my-crm\/\">SMS marketing<\/a>, including:<\/p>\n<p><strong>SMS Platforms<\/strong><\/p>\n<ul>\n<li><strong>Klaviyo (SMS + Email)<\/strong><\/li>\n<li><strong>Postscript (eCommerce-focused)<\/strong><\/li>\n<li><strong>SimpleTexting<\/strong><\/li>\n<li><strong>SlickText<\/strong><\/li>\n<li><strong>Twilio (developer-focused)<\/strong><\/li>\n<\/ul>\n<p><strong>CRM Integrations<\/strong><\/p>\n<p>Integrate SMS with platforms like <a href=\"https:\/\/www.shopify.com\/\" target=\"_blank\" rel=\"noopener\">Shopify<\/a>, HubSpot, ActiveCampaign, or Mailchimp for better automation and segmentation.<\/p>\n<p><strong>List-Building Tools<\/strong><\/p>\n<p>Use tools like:<\/p>\n<ul>\n<li>Pop-ups (OptinMonster, Justuno)<\/li>\n<li>Social ads with SMS opt-in CTAs<\/li>\n<li>QR codes and keyword campaigns<\/li>\n<\/ul>\n<h3>Advanced Strategies to Grow and Upsell SMS Clients<\/h3>\n<p>Once your client sees the value, there are several ways to deepen the engagement:<\/p>\n<p><strong>1. Segment and Personalize<\/strong><\/p>\n<p>Tailor messages by behavior, location, or purchase history. Personalized your SMS campaigns have much higher conversion rates.<\/p>\n<p><strong>2. Use Two-Way Messaging<\/strong><\/p>\n<p>Allow customers to reply to texts, ask questions, or confirm an appointment. This adds a layer of customers services that boosts retention.<\/p>\n<p><strong>3. Combine SMS with Email and Ads<\/strong><\/p>\n<p>In a multichannel campaign, use SMS for reminders or last-minute nudges. For example, Email on Monday &amp; SMS on Friday before a weekend sale.<\/p>\n<p><strong>4. Automate Triggers<\/strong><\/p>\n<p>Set up automated flows:<\/p>\n<ul>\n<li>Welcome texts for new subscribers<\/li>\n<li>Birthday or anniversary offers<\/li>\n<li>Reminders for inactive customers<\/li>\n<\/ul>\n<p>Automation saves time while increasing ROI.<\/p>\n<h3>Example Pitch Script for Selling SMS Marketing<\/h3>\n<p>Here\u2019s a simple pitch you can adapt:<\/p>\n<p><strong>You:<\/strong> \u201cHey [Client], I know you\u2019re already doing a great job with [current marketing channel], but are you using text messaging at all?\u201d<\/p>\n<p><strong>Client:<\/strong> \u201cNot really. Why?\u201d<\/p>\n<p><strong>You:<\/strong> \u201cWell, SMS has a 98% open rate &amp; click-throughs around 20%\u2014much higher than email or social. It\u2019s one of the quickest and most direct methods to connect with your customers. Imagine running a flash sale or last-minute offer and getting responses within minutes.\u201d<\/p>\n<p><strong>Client:<\/strong> \u201cSounds interesting, but we don\u2019t want to spam people.\u201d<\/p>\n<p><strong>You:<\/strong> \u201cTotally agree. That\u2019s why it\u2019s opt-in only. We can help you grow a list of customers who want to hear from you. And the messages are short, personal, and respectful. Most people actually appreciate getting a quick reminder or exclusive offer by text.\u201d<\/p>\n<p><strong>Client:<\/strong> \u201cOkay, but is it hard to set up?\u201d<\/p>\n<p><strong>You:<\/strong> \u201cNot at all. I\u2019ll handle everything\u2014from collecting opt-ins to writing the messages. We could even start with a 1-week campaign just to test it. Curious to see how that could come together?<\/p>\n<h3>Final Thoughts: SMS Isn\u2019t the Future\u2014It\u2019s the Now<\/h3>\n<p>Text message marketing is one of the most powerful &amp; underutilized tools in the modern marketer\u2019s toolbox. It\u2019s personal, fast, and insanely effective when done right.<\/p>\n<p>How to sell text message marketing? Selling SMS isn\u2019t about pushing a product\u2014it\u2019s about solving a business problem with a better communication method. Whether you\u2019re pitching it as a new service, a campaign add-on, or a stand-alone channel, use the strategies in this guide to close more deals and help your clients succeed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to sell text message marketing? In an age of endless emails and algorithm-dependent social media posts, text message marketing (SMS marketing) stands out as one of the most direct, personal, and high-converting marketing channels available. Despite its proven power, many businesses still underutilize SMS marketing, mainly because they don\u2019t fully understand how it works &#8230; <a title=\"How to Sell Text Message Marketing? Step-by-Step Guide\" class=\"read-more\" href=\"https:\/\/bdwebit.com\/blog\/how-to-sell-text-message-marketing-step-by-step-guide\/\" aria-label=\"Read more about How to Sell Text Message Marketing? Step-by-Step Guide\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":2410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174],"tags":[],"class_list":["post-2403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledgebase"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Sell Text Message Marketing? 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