{"id":198,"date":"2016-06-22T20:02:33","date_gmt":"2016-06-22T20:02:33","guid":{"rendered":"https:\/\/bdwebit.com\/blog\/?p=198"},"modified":"2026-02-17T18:10:42","modified_gmt":"2026-02-17T12:10:42","slug":"how-to-avoid-the-spam-folder-in-10-easy-steps","status":"publish","type":"post","link":"https:\/\/bdwebit.com\/blog\/how-to-avoid-the-spam-folder-in-10-easy-steps\/","title":{"rendered":"How to Avoid the SPAM Folder in 10 Easy Steps"},"content":{"rendered":"<p>If you want to avoid the spam folder, you must focus on three core areas: authentication, reputation, and content quality. Email providers filter messages based on technical setup (like SPF, DKIM, DMARC), sender behavior (complaints, engagement, sending volume), and message content (spam triggers, formatting, links). When these elements are properly configured and optimized, your emails are far more likely to reach the inbox instead of the spam folder.<\/p>\n<p>Now let\u2019s dive deeper into 10 easy steps you can follow to consistently improve your email deliverability.<\/p>\n<h2>How to Avoid the SPAM Folder? Step-by-Step Guide<\/h2>\n<h3>1. Set Up Proper Email Authentication (SPF, DKIM, DMARC)<\/h3>\n<p>Email providers are informed that you are a genuine sender through authentication. Without it, your emails may be flagged automatically.<\/p>\n<p>Make sure you configure:<\/p>\n<ul>\n<li><strong>SPF (Sender Policy Framework)<\/strong> \u2013 Verifies which servers can send emails from your domain.<\/li>\n<li><strong>DKIM (DomainKeys Identified Mail)<\/strong> \u2013 Adds a digital signature to confirm the integrity of the message.<\/li>\n<li><strong>DMARC (Domain-based Message Authentication, Reporting &amp; Conformance)<\/strong> \u2013 Protects against spoofing &amp; phishing.<\/li>\n<\/ul>\n<p>If you&#8217;re using platforms like Google Workspace or Microsoft 365, they provide authentication tools, but you still need to configure your DNS correctly.<\/p>\n<h3>2. Use a Dedicated IP Address (When Sending High Volume)<\/h3>\n<p>If you send bulk emails, a shared IP can hurt your reputation because other users may send spam.<\/p>\n<p>Using a dedicated IP through services like SendGrid or Amazon SES allows you to build and control your own sending reputation.<\/p>\n<p>Tip: Warm up your IP gradually. Don\u2019t send thousands of emails on day one.<\/p>\n<h3>3. Warm Up Your Email Domain Properly<\/h3>\n<p>Domain age and behavior matter. If you just purchased a new domain and start blasting emails, inbox providers will get suspicious.<\/p>\n<p>Start by:<\/p>\n<ul>\n<li>Sending small batches<\/li>\n<li>Sending to engaged users first<\/li>\n<li>Gradually increasing volume over 2\u20134 weeks<\/li>\n<\/ul>\n<p>Consistency builds trust with providers like Gmail, Yahoo Mail, and Outlook.<\/p>\n<h3>4. Clean Your Email List Regularly<\/h3>\n<p>Your email list is your biggest asset \u2014 but also your biggest risk.<\/p>\n<p>Remove:<\/p>\n<ul>\n<li>Invalid emails<\/li>\n<li>Hard bounces<\/li>\n<li>Inactive subscribers<\/li>\n<li>Spam traps<\/li>\n<\/ul>\n<p>Using list-cleaning tools reduces bounce rate and improves your sender score. High bounce rates are one of the fastest ways to land in spam.<\/p>\n<h3>5. Avoid Spam Trigger Words<\/h3>\n<p>Certain words increase spam risk, especially in subject lines:<\/p>\n<ul>\n<li>\u201c100% FREE\u201d<\/li>\n<li>\u201cMake Money Fast\u201d<\/li>\n<li>\u201cNo Credit Check\u201d<\/li>\n<li>\u201cGuaranteed\u201d<\/li>\n<\/ul>\n<p>Instead of hype language, focus on value and clarity. Modern filters use AI and behavioral signals, so writing naturally helps more than trying to \u201ctrick\u201d filters.<\/p>\n<h3>6. Optimize Your Subject Lines<\/h3>\n<p>Your subject line influences:<\/p>\n<ul>\n<li>Open rates<\/li>\n<li>Engagement<\/li>\n<li>Spam filtering<\/li>\n<\/ul>\n<p>Best practices:<\/p>\n<ul>\n<li>Keep it under 50 characters<\/li>\n<li>Avoid excessive punctuation (!!!)<\/li>\n<li>Avoid ALL CAPS<\/li>\n<li>Personalize when possible<\/li>\n<\/ul>\n<p>Example:<br \/>\nBad: \u201cMAKE MONEY FAST TODAY!!!\u201d<br \/>\nBetter: Three Proven Methods to Boost Email ROI<\/p>\n<p>Engagement signals (opens, clicks, replies) improve inbox placement over time.<\/p>\n<h3>7. Maintain a Healthy Sending Frequency<\/h3>\n<p>Sending too much or too little can both hurt deliverability.<\/p>\n<p>If you suddenly:<\/p>\n<ul>\n<li>Increase sending 10x overnight<\/li>\n<li>Disappear for months and then send again<\/li>\n<\/ul>\n<p>Spam filters may flag your behavior.<\/p>\n<p>Create a consistent sending schedule. Weekly or bi-weekly campaigns work well for most businesses.<\/p>\n<h3>8. Monitor Your Sender Reputation<\/h3>\n<p>Your domain and IP have a reputation score.<\/p>\n<p>You can monitor:<\/p>\n<ul>\n<li>Spam complaint rate<\/li>\n<li>Bounce rate<\/li>\n<li>Blacklist status<\/li>\n<li>Engagement metrics<\/li>\n<\/ul>\n<p>A spam complaint rate above 0.1% is risky. Keep it as low as possible by sending only to users who opted in.<\/p>\n<h3>9. Make It Easy to Unsubscribe<\/h3>\n<p>Many marketers hide the unsubscribe link \u2014 that\u2019s a mistake.<\/p>\n<p>If users can\u2019t unsubscribe easily, they\u2019ll hit the \u201cReport Spam\u201d button instead.<\/p>\n<p>Always:<\/p>\n<ul>\n<li>Include a visible unsubscribe link<\/li>\n<li>Honor requests immediately<\/li>\n<li>Avoid forcing login to unsubscribe<\/li>\n<\/ul>\n<p>Compliance with regulations like CAN-SPAM and GDPR also protects your reputation.<\/p>\n<h3>10. Send Valuable, Engaging Content<\/h3>\n<p>The most powerful spam prevention strategy? Send emails people actually want.<\/p>\n<p>Inbox providers track:<\/p>\n<ul>\n<li>Opens<\/li>\n<li>Clicks<\/li>\n<li>Replies<\/li>\n<li>Time spent reading<\/li>\n<\/ul>\n<p>If users engage positively, providers like Gmail reward you with better inbox placement.<\/p>\n<p>Focus on:<\/p>\n<ul>\n<li>Educational content<\/li>\n<li>Exclusive offers<\/li>\n<li>Personalized recommendations<\/li>\n<li>Clear call-to-actions<\/li>\n<\/ul>\n<p>Remember: engagement beats tricks every time.<\/p>\n<h3>Bonus: Technical Checklist for Maximum Inbox Placement<\/h3>\n<p>Here\u2019s a quick technical summary:<\/p>\n<p>&#x2714; SPF configured correctly<br \/>\n&#x2714; DKIM enabled<br \/>\n&#x2714; DMARC policy set<br \/>\n&#x2714; Reverse DNS (PTR) record set<br \/>\n&#x2714; TLS encryption enabled<br \/>\n&#x2714; Dedicated IP warmed up<br \/>\n&#x2714; Clean email list<br \/>\n&#x2714; Consistent sending pattern<br \/>\n&#x2714; Low complaint rate<br \/>\n&#x2714; High engagement rate<\/p>\n<p>If all these boxes are checked, your chances of landing in spam drop dramatically.<\/p>\n<h3>Common Reasons Emails Go to Spam<\/h3>\n<p>Even experienced marketers make these mistakes:<\/p>\n<ul>\n<li>Sending to purchased lists<\/li>\n<li>No authentication records<\/li>\n<li>High bounce rate<\/li>\n<li>Too many images, not enough text<\/li>\n<li>Broken HTML code<\/li>\n<li>Blacklisted IP<\/li>\n<li>Sudden sending spikes<\/li>\n<\/ul>\n<p>Avoid these, and your deliverability improves significantly.<\/p>\n<h3>Final Thoughts<\/h3>\n<p>Avoid the spam folder isn\u2019t about shortcuts \u2014 it\u2019s about building trust.<\/p>\n<p><a href=\"https:\/\/bdwebit.com\/smtp-email-marketer\">Email providers<\/a> are smarter than ever. They analyze technical settings, user behavior, and content patterns before deciding inbox placement. By properly authenticating your domain, maintaining a clean list, warming up your sending infrastructure, and delivering genuine value, you create a long-term sender reputation that keeps your emails landing where they belong \u2014 the inbox.<\/p>\n<p>Follow these 10 easy steps consistently, and you\u2019ll see higher open rates, better engagement, and stronger ROI from your email campaigns.<\/p>\n<p>Inbox placement is earned, not hacked.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to avoid the spam folder, you must focus on three core areas: authentication, reputation, and content quality. Email providers filter messages based on technical setup (like SPF, DKIM, DMARC), sender behavior (complaints, engagement, sending volume), and message content (spam triggers, formatting, links). When these elements are properly configured and optimized, your emails &#8230; <a title=\"How to Avoid the SPAM Folder in 10 Easy Steps\" class=\"read-more\" href=\"https:\/\/bdwebit.com\/blog\/how-to-avoid-the-spam-folder-in-10-easy-steps\/\" aria-label=\"Read more about How to Avoid the SPAM Folder in 10 Easy Steps\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":4079,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smtp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Avoid the SPAM Folder in 10 Easy Steps<\/title>\n<meta name=\"description\" content=\"If you want to avoid the spam folder, you must focus on three core areas: authentication, reputation, and content quality. Email providers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bdwebit.com\/blog\/how-to-avoid-the-spam-folder-in-10-easy-steps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Avoid the SPAM Folder in 10 Easy Steps\" \/>\n<meta property=\"og:description\" content=\"If you want to avoid the spam folder, you must focus on three core areas: authentication, reputation, and content quality. Email providers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bdwebit.com\/blog\/how-to-avoid-the-spam-folder-in-10-easy-steps\/\" \/>\n<meta property=\"og:site_name\" content=\"BDWEBIT Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-22T20:02:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-17T12:10:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bdwebit.com\/blog\/wp-content\/uploads\/2016\/06\/How-to-Avoid-the-SPAM-Folder.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Abraham M.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abraham M.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/how-to-avoid-the-spam-folder-in-10-easy-steps\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/how-to-avoid-the-spam-folder-in-10-easy-steps\\\/\"},\"author\":{\"name\":\"Abraham M.\",\"@id\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/#\\\/schema\\\/person\\\/b2625f2366684a57abaee622470db4be\"},\"headline\":\"How to Avoid the SPAM Folder in 10 Easy Steps\",\"datePublished\":\"2016-06-22T20:02:33+00:00\",\"dateModified\":\"2026-02-17T12:10:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/how-to-avoid-the-spam-folder-in-10-easy-steps\\\/\"},\"wordCount\":870,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/how-to-avoid-the-spam-folder-in-10-easy-steps\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/06\\\/How-to-Avoid-the-SPAM-Folder.jpg\",\"articleSection\":[\"SMTP\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bdwebit.com\\\/blog\\\/how-to-avoid-the-spam-folder-in-10-easy-steps\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/how-to-avoid-the-spam-folder-in-10-easy-steps\\\/\",\"url\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/how-to-avoid-the-spam-folder-in-10-easy-steps\\\/\",\"name\":\"How to Avoid the SPAM Folder in 10 Easy Steps\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/how-to-avoid-the-spam-folder-in-10-easy-steps\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/how-to-avoid-the-spam-folder-in-10-easy-steps\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/06\\\/How-to-Avoid-the-SPAM-Folder.jpg\",\"datePublished\":\"2016-06-22T20:02:33+00:00\",\"dateModified\":\"2026-02-17T12:10:42+00:00\",\"description\":\"If you want to avoid the spam folder, you must focus on three core areas: authentication, reputation, and content quality. Email providers\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/how-to-avoid-the-spam-folder-in-10-easy-steps\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bdwebit.com\\\/blog\\\/how-to-avoid-the-spam-folder-in-10-easy-steps\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/how-to-avoid-the-spam-folder-in-10-easy-steps\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/06\\\/How-to-Avoid-the-SPAM-Folder.jpg\",\"contentUrl\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/06\\\/How-to-Avoid-the-SPAM-Folder.jpg\",\"width\":1200,\"height\":628,\"caption\":\"How to Avoid the SPAM Folder\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/how-to-avoid-the-spam-folder-in-10-easy-steps\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Avoid the SPAM Folder in 10 Easy Steps\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/\",\"name\":\"BDWEBIT Blog\",\"description\":\"Innovation and Excellence in IT\",\"publisher\":{\"@id\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/#organization\",\"name\":\"BDWEB IT\",\"url\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/logo.png\",\"width\":300,\"height\":80,\"caption\":\"BDWEB IT\"},\"image\":{\"@id\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/#\\\/schema\\\/person\\\/b2625f2366684a57abaee622470db4be\",\"name\":\"Abraham M.\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/cc1ad22b0cb49820831cd9977a782f98.jpg?ver=1782113477\",\"url\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/cc1ad22b0cb49820831cd9977a782f98.jpg?ver=1782113477\",\"contentUrl\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/cc1ad22b0cb49820831cd9977a782f98.jpg?ver=1782113477\",\"caption\":\"Abraham M.\"},\"sameAs\":[\"https:\\\/\\\/www.bdwebit.com\"],\"url\":\"https:\\\/\\\/bdwebit.com\\\/blog\\\/author\\\/bdwebit\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Avoid the SPAM Folder in 10 Easy Steps","description":"If you want to avoid the spam folder, you must focus on three core areas: authentication, reputation, and content quality. Email providers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bdwebit.com\/blog\/how-to-avoid-the-spam-folder-in-10-easy-steps\/","og_locale":"en_US","og_type":"article","og_title":"How to Avoid the SPAM Folder in 10 Easy Steps","og_description":"If you want to avoid the spam folder, you must focus on three core areas: authentication, reputation, and content quality. Email providers","og_url":"https:\/\/bdwebit.com\/blog\/how-to-avoid-the-spam-folder-in-10-easy-steps\/","og_site_name":"BDWEBIT Blog","article_published_time":"2016-06-22T20:02:33+00:00","article_modified_time":"2026-02-17T12:10:42+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/bdwebit.com\/blog\/wp-content\/uploads\/2016\/06\/How-to-Avoid-the-SPAM-Folder.jpg","type":"image\/jpeg"}],"author":"Abraham M.","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Abraham M.","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bdwebit.com\/blog\/how-to-avoid-the-spam-folder-in-10-easy-steps\/#article","isPartOf":{"@id":"https:\/\/bdwebit.com\/blog\/how-to-avoid-the-spam-folder-in-10-easy-steps\/"},"author":{"name":"Abraham M.","@id":"https:\/\/bdwebit.com\/blog\/#\/schema\/person\/b2625f2366684a57abaee622470db4be"},"headline":"How to Avoid the SPAM Folder in 10 Easy Steps","datePublished":"2016-06-22T20:02:33+00:00","dateModified":"2026-02-17T12:10:42+00:00","mainEntityOfPage":{"@id":"https:\/\/bdwebit.com\/blog\/how-to-avoid-the-spam-folder-in-10-easy-steps\/"},"wordCount":870,"commentCount":0,"publisher":{"@id":"https:\/\/bdwebit.com\/blog\/#organization"},"image":{"@id":"https:\/\/bdwebit.com\/blog\/how-to-avoid-the-spam-folder-in-10-easy-steps\/#primaryimage"},"thumbnailUrl":"https:\/\/bdwebit.com\/blog\/wp-content\/uploads\/2016\/06\/How-to-Avoid-the-SPAM-Folder.jpg","articleSection":["SMTP"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bdwebit.com\/blog\/how-to-avoid-the-spam-folder-in-10-easy-steps\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bdwebit.com\/blog\/how-to-avoid-the-spam-folder-in-10-easy-steps\/","url":"https:\/\/bdwebit.com\/blog\/how-to-avoid-the-spam-folder-in-10-easy-steps\/","name":"How to Avoid the SPAM Folder in 10 Easy Steps","isPartOf":{"@id":"https:\/\/bdwebit.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bdwebit.com\/blog\/how-to-avoid-the-spam-folder-in-10-easy-steps\/#primaryimage"},"image":{"@id":"https:\/\/bdwebit.com\/blog\/how-to-avoid-the-spam-folder-in-10-easy-steps\/#primaryimage"},"thumbnailUrl":"https:\/\/bdwebit.com\/blog\/wp-content\/uploads\/2016\/06\/How-to-Avoid-the-SPAM-Folder.jpg","datePublished":"2016-06-22T20:02:33+00:00","dateModified":"2026-02-17T12:10:42+00:00","description":"If you want to avoid the spam folder, you must focus on three core areas: authentication, reputation, and content quality. Email providers","breadcrumb":{"@id":"https:\/\/bdwebit.com\/blog\/how-to-avoid-the-spam-folder-in-10-easy-steps\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bdwebit.com\/blog\/how-to-avoid-the-spam-folder-in-10-easy-steps\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bdwebit.com\/blog\/how-to-avoid-the-spam-folder-in-10-easy-steps\/#primaryimage","url":"https:\/\/bdwebit.com\/blog\/wp-content\/uploads\/2016\/06\/How-to-Avoid-the-SPAM-Folder.jpg","contentUrl":"https:\/\/bdwebit.com\/blog\/wp-content\/uploads\/2016\/06\/How-to-Avoid-the-SPAM-Folder.jpg","width":1200,"height":628,"caption":"How to Avoid the SPAM Folder"},{"@type":"BreadcrumbList","@id":"https:\/\/bdwebit.com\/blog\/how-to-avoid-the-spam-folder-in-10-easy-steps\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bdwebit.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Avoid the SPAM Folder in 10 Easy Steps"}]},{"@type":"WebSite","@id":"https:\/\/bdwebit.com\/blog\/#website","url":"https:\/\/bdwebit.com\/blog\/","name":"BDWEBIT Blog","description":"Innovation and Excellence in IT","publisher":{"@id":"https:\/\/bdwebit.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bdwebit.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bdwebit.com\/blog\/#organization","name":"BDWEB IT","url":"https:\/\/bdwebit.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bdwebit.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/bdwebit.com\/blog\/wp-content\/uploads\/2019\/08\/logo.png","contentUrl":"https:\/\/bdwebit.com\/blog\/wp-content\/uploads\/2019\/08\/logo.png","width":300,"height":80,"caption":"BDWEB IT"},"image":{"@id":"https:\/\/bdwebit.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bdwebit.com\/blog\/#\/schema\/person\/b2625f2366684a57abaee622470db4be","name":"Abraham M.","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bdwebit.com\/blog\/wp-content\/litespeed\/avatar\/cc1ad22b0cb49820831cd9977a782f98.jpg?ver=1782113477","url":"https:\/\/bdwebit.com\/blog\/wp-content\/litespeed\/avatar\/cc1ad22b0cb49820831cd9977a782f98.jpg?ver=1782113477","contentUrl":"https:\/\/bdwebit.com\/blog\/wp-content\/litespeed\/avatar\/cc1ad22b0cb49820831cd9977a782f98.jpg?ver=1782113477","caption":"Abraham M."},"sameAs":["https:\/\/www.bdwebit.com"],"url":"https:\/\/bdwebit.com\/blog\/author\/bdwebit\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/bdwebit.com\/blog\/wp-json\/wp\/v2\/posts\/198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bdwebit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bdwebit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bdwebit.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bdwebit.com\/blog\/wp-json\/wp\/v2\/comments?post=198"}],"version-history":[{"count":2,"href":"https:\/\/bdwebit.com\/blog\/wp-json\/wp\/v2\/posts\/198\/revisions"}],"predecessor-version":[{"id":4080,"href":"https:\/\/bdwebit.com\/blog\/wp-json\/wp\/v2\/posts\/198\/revisions\/4080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bdwebit.com\/blog\/wp-json\/wp\/v2\/media\/4079"}],"wp:attachment":[{"href":"https:\/\/bdwebit.com\/blog\/wp-json\/wp\/v2\/media?parent=198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bdwebit.com\/blog\/wp-json\/wp\/v2\/categories?post=198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bdwebit.com\/blog\/wp-json\/wp\/v2\/tags?post=198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}