What does SMTP stands for? It’s the contraction of Simple Mail Transfer Protocol, and defines the method that handles the process of email exchange and delivery across IPs. To put it simply, when you send a message to a friend using a mail client, it’s picked by an outgoing server (called SMTP server) which starts … Read more
Choosing the right outgoing mail server is essential when it comes to email marketing; but not only that. In fact, anytime you send an email (even a simple line to a coworker or a friend) you rely on such machine – which is also and more often called, since it “talks” the SMTP protocol, SMTP … Read more
Email marketing is one of the most affordable and effective ways to consistently engage customers and prospects. For every dollar spent on email marketing, brands generate nearly $41 in sales, which outperforms mobile marketing ($10.51 per dollar spent), social media ($12.71), display advertising ($19.72), and search engine marketing ($22.24). But to ensure their message is … Read more
Creating the perfect email campaign consists of many stages; choosing target audiences, gathering information the audience will find valuable, crafting your message – the list goes on and on. But all that time, money and effort building the perfect campaign could be wasted if the message is going somewhere your audience may never look – … Read more
With any email service & any set of contacts you will always have some mail end up in the spam folder. Every receiving ISP is using different spam filtering techniques and some ISP’s utilize some pretty crazy ideas to combat spam. So you will undoubtedly have some mail filtered at some point during sending email campaigns. … Read more
The war against SPAM is on! Internet Service Providers (ISPs) are waging an endless war against the spammers who invade our mailboxes. This war has heavy casualties in the form of “false positives”—legitimate commercial emails mistakenly routed by spam filters to bulk folders. If your marketing results suffer because you struggle to reach inbox space … Read more