Email Marketing 13 Tips to Increase Open Rates, Click-Throughs, and Shares

Email marketing is one of the most affordable and effective ways to consistently engage customers and prospects. For every dollar spent on email marketing, brands generate nearly $41 in sales, which outperforms mobile marketing ($10.51 per dollar spent), social media ($12.71), display advertising ($19.72), and search engine marketing ($22.24). But to ensure their message is … Read more

7 Best Ways You Can follow Improve Email Deliverability and Accessibility

Creating the perfect email campaign consists of many stages; choosing target audiences, gathering information the audience will find valuable, crafting your message – the list goes on and on. But all that time, money and effort building the perfect campaign could be wasted if the message is going somewhere your audience may never look – … Read more

How To Improve Email Delivery

With any email service & any set of contacts you will always have some mail end up in the spam folder. Every receiving ISP is using different spam filtering techniques and some ISP’s utilize some pretty crazy ideas to combat spam. So you will undoubtedly have some mail filtered at some point during sending email campaigns. … Read more

How to Avoid the SPAM Folder in 10 Easy Steps

The war against SPAM is on! Internet Service Providers (ISPs) are waging an endless war against the spammers who invade our mailboxes. This war has heavy casualties in the form of “false positives”—legitimate commercial emails mistakenly routed by spam filters to bulk folders. If your marketing results suffer because you struggle to reach inbox space … Read more

EXIM Outgoing SPAM Detection

Note that this is of course not a one-step solution to dealing with outgoing SPAM – but it does help, and saves manual labour. The script itself is very simple, and what it does is: It runs the following command: grep cwd /var/log/exim_mainlog | grep -v /var/spool | awk -F”cwd=” ‘{print $2}’ | awk ‘{print … Read more