Does my IP need to be warmed up? And if so, why?

If you are sending email from a new or “cold” IP address, ISPs have no means of determining your sender reputation. Since this reputation determines whether or not your emails are delivered to your recipients’ inboxes, it is vital to immediately begin establishing a good reputation.

Remember that it is much easier to establish a positive reputation as a new sender, than it is to repair an existing reputation.

If you are sending a very low volume of email (less than 10,000 emails/month), ISPs will probably not pay much attention to your sending habits. However, if you are sending higher volumes, the IP warmup process plays a much more significant role in establishing your reputation.

We recommend that all users warm up new IP addresses regardless of the amount of email they send.

Your IP address’s history is another important determinant for ISP spam filters. Here are a few additional tools you can use to monitor the reputation of any IP address:

  • 1 Users Found This Useful
Was this answer helpful?

Related Articles

Email Policy

You will ensure that all email and other communications generated or sent by you do not include...

Email List Policy

You will ensure that all email addresses which you relay email to through BDWEBIT SMTP are...

Why emails go to spam?

There are many variables why emails go to spam. -No spf/dkim/rdns -Too many messages from 1 IP...

Why was my IP address listed on Spamhaus?

Getting listed on an IP blacklist Step 1 – Add a spam trap address to your mailing list...

How To Improve Email Delivery

With any email service & any set of contacts you will always have some mail end up in the...

Powered by WHMCompleteSolution